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Making the Branch of the Future a Reality


Branches serve an important role for financial institutions today:

  •  Act as a marketing tool
  • Offer convenience for transactions and inquiries
  • Instill customer trust and confidence
  • Customer acquisition

However, branches today also possess critical vulnerabilities. Many challenges are left unsolved: As branches struggle to meet customer needs, financial institutions are taking drastic actions to close branches, cut the high costs of operating, and improve branch appearance and appeal.

In this paper learn the strengths and weaknesses of current branches, branch of the future goals for customers, businesses and IT organizations and how IT leaders can prepare for the branch of the future.