Making the Store of the Future a Reality

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Retail stores will be undergoing major upheaval over the next five years. As buying power shifts to new demographics, shopping patterns are significantly changing; consumers expect their buying experience to be totally personalized — from brand introduction and awareness through after-purchase communications.  Retailers will relentlessly focus on how to best optimize store locations and how to outfit each location to provide a high-touch, experiential journey while keeping both capital and operating expenditures at a minimum.

In this paper, you will learn about key strengths and shortcomings of current physical stores — technologies that IT leaders are implementing and where they see the biggest gaps in IT today and how outsourcing partners can help implement the best store of the future specific to your organization’s needs.